Over the last few months, the West Coast Hip-Hop scene has seen some changes occur. Some were noticed yet some might still be ignored as many happen to be uninformed. If you one of those who don’t know or maybe you haven’t been paying close attention, take a look below:
1. Internet Exposure
With artists like Goku from War3 Karak3tez, Big Twist, Tha Real U and Legacii on Soundcloud and Reverbnation, Internet exposure has surely increased. Three months ago, Tha Real U released ‘Underground Kings’ which quickly became one of the top downloaded songs in West Coast Hip-Hop, by reaching 100 downloads in a day.
Apart from this, Goku has released a series of music videos online which accompany those of Bizzy and Zayo, as well as the Major Playaz.
Other than this Tha Real U happened to release a music video as well. For the coast, this kind of exposure not only helps artists but it sheds light on the West Coast Hip-Hop community as well. Online releases help artists get recognised locally and Internationally quicker and more conveniently.
Last year mobile-site Swag City, was released in favour of this, so that locally people can download songs without having to hassle with computers, looking for links on Google or better yet not knowing where to find music.
2. Collaborations
Recently Big Twist collaborated with Goku. This created a banger along with Ivaan and Lazy B who previous also appeared on one of Goku’s songs. Not only did this song (‘We Made It’) show how West Coast Hip-Hop steps things up, but so did Tha Real U’s ‘That I’m Dreaming’ and ‘Long Nights’ which got newcomers Jempas and Lee Rick further involved in music.
General and Young Fl!p gained access to the Hip-Hop scene as well when they debuted on Big Twist’s first mixtape, along with Prospect and Double D which gained added recognition. These collaborations show how West Coast Hip-Hop is transforming.
The scene is no longer monopolised by a single group of artists or band, but diverse, with different perspectives, styles and influences.
3. Started From The Bottom
Like everyone in the industry, you have to start somewhere even if it is the bottom. The past year has seen this happen. Not only did Twist come out of his shadow, but so did Tha Real U who happened to be a mash-up DJ.
Legacii, Illscripts, WBMG, also formed. These three groups soon started making music with a passion and are yet fighting for some exposure. With so many artists popping up out of no where, the West Coast community might soon see a revolution take place. While other artists remain unknown, the little light that has become the platform for West Coast Hip-Hop has helped artists grow and release more and more songs. With this comes better sound quality, lyrics and production quality.
Although most artists pushing songs these days are underground and newcomers, their support structures are constantly expanding. It’s might just be a matter of time until their music is everywhere.
4. The Platform
Before 2013, West Coast Hip-Hop lacked a serious platform. Artists seem to be hidden in all places, some are popular yet the notorious, remain notorious. This reality however is starting to change. With Facebook pages and groups, websites like Swag City and communication structures between artists through these tools, West Coast Hip Hop now has a growing platform open for new artists and ready to support existing artists.
One problem though. Somehow there’s always a disadvantage and this is it: some artists are promoting self with old, outdated procedures, rather then modernising and keeping up with the new platform. Not only do they aim at creating fan-bases or added support for themselves, they do this with no intention of building up the West Coast Hip-Hop community.
Networking tools like Facebook groups/pages, Websites etc… depend on the whole communities involvement to become an true success. Not only do artists gain exposure, while they lend exposure, they also help the whole West Coast Hip-Hop scene gain exposure and this will either help them cutback at trying to win fans cause they’ll naturally gain support, or cause them to fade out if the scene becomes quickly populated.
5. Performances
Recently Big Twist and brand, started hitting a few popular venues. With performances springing up in local places, West Coast Hip-Hop is becoming much more engaging.
Although some regular performances do happen in the West Coast community, they seem to be aimed at one area, particularly a certain fan-base to please the supporters of a certain group. This is remarkable as fans will keep coming back for more, but it doesn’t get the Hip-Hop scene to expand into unheard regions of the coast.
The group, ILLSCRIPTS took on this attempt however, by performing in a local High School Talent show, which scored them 2nd place. Not only does this performance help debut the group, but it also informs the general community about the emerging Hip-Hop scene within its community.
While some Hip-Hop artists (unknown to us) do also perform in popular places, it is yet a mystery on how their music actually engages with the public.
It is said that more events are being planned for West Coast Hip-Hop artists, especially the thought of possibly seeing some of these current power-forces work together. Will that happen? and is this even possible? For now we have no idea, only the Lord knows.
Adapted from Radio De Touch Magazine, ‘5 Things Happening In West Coast Hip-Hop’, 03.04.2013.